• Carmakazi@lemmy.world
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    9 days ago

    If car companies can’t adapt and innovate in 10 fucking years then they deserve to go under.

    • Schmuppes@lemmy.today
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      8 days ago

      They flat-out refused to adapt. They said “We don’t fear competition, we build the most efficient ICE in the world” and thought they could keep selling their obsolete technology indefinitely.

  • bdot@lemmy.world
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    9 days ago

    imagine if they simply spent that lobbying money on research and development!

      • wewbull@feddit.uk
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        9 days ago

        They know they can’t compete at the new game, so want to play the old game.

        Trouble is, the new game already started.

        • Stez@sh.itjust.works
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          8 days ago

          The issue is that they totally can compete in the new game. People who have put electric drivetrains in older originally combustion cars have been able to make amazing vehicles. If a European company started going back to their roots of good driving, lighter, well built cars I think they would sell. If they were able to have a minimal amount of computers on top of that it would be awesome.

  • NoneOfUrBusiness@fedia.io
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    9 days ago

    I’m listening to a podcast about the French Revolution, and man this must be what it felt like watching all those entrenched interests and archaic institutions fight for their stupid outdated privileges in the face of imminent collapse.

  • ExLisper@lemmy.curiana.net
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    9 days ago

    Where I live older cars can’t enter the city center. In a couple of years the ban will be expanded to all ICE cars. Many other cities are introducing same rules. This fight is pointless. Even if EU will not ban all ICE cars local jurisdiction will still fight them. On top of that last ICE cars manufactured in 2035 will still be on the roads until, what?, 2050? Those companies are basically lobbying for the right to complete against cheap electric cars from China with big batteries and fast charging. Good luck with that.

  • WanderingThoughts@europe.pub
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    9 days ago

    The VDA now wants to shift from a full ban to a 90 percent CO2 reduction target for new vehicles by 2035. That means 10 percent of vehicles sold could be powered by internal combustion engines.

    Here they go again. First it’s 90%. If that’s approved, they move to lobbying for 80%, 70%, … We’ve seen that move before.

    Not that it matters, China can undercut them on price if they need to. German manufacturers have been cheapening their brand for increased profits, so that premium reputation matters less and less. Meanwhile cost of living isn’t going down.