The US automaker has weathered a difficult EV transition, announcing US$19.5 billion in charges to overhaul its strategy Read more at The Business Times.
I’ll disagree, personally I’d have bought a Mondeo over a VAG wagon in a heartbeat if they still made them. I got talking to a salesman at my local dealership and the sentiment is basically “no-one really understands what they’re doing, they’ve stopped making all the cars that sold well”
No doubt there are outliers, but sales figures show that German brands (and Tesla) dominated sales in the EU while the Mondeo was still around. Here in the US, this segment is dominated by Asian and German brands as well which leaves little room for companies like Ford or GM to compete, especially when this whole segment shows declining sales year over year. They sell far more trucks and SUVs which is why those have become their focus. Why spend billions to build a car that only earns you millions?
I’ll disagree, personally I’d have bought a Mondeo over a VAG wagon in a heartbeat if they still made them. I got talking to a salesman at my local dealership and the sentiment is basically “no-one really understands what they’re doing, they’ve stopped making all the cars that sold well”
No doubt there are outliers, but sales figures show that German brands (and Tesla) dominated sales in the EU while the Mondeo was still around. Here in the US, this segment is dominated by Asian and German brands as well which leaves little room for companies like Ford or GM to compete, especially when this whole segment shows declining sales year over year. They sell far more trucks and SUVs which is why those have become their focus. Why spend billions to build a car that only earns you millions?