The US automaker has weathered a difficult EV transition, announcing US$19.5 billion in charges to overhaul its strategy Read more at The Business Times.
No doubt there are outliers, but sales figures show that German brands (and Tesla) dominated sales in the EU while the Mondeo was still around. Here in the US, this segment is dominated by Asian and German brands as well which leaves little room for companies like Ford or GM to compete, especially when this whole segment shows declining sales year over year. They sell far more trucks and SUVs which is why those have become their focus. Why spend billions to build a car that only earns you millions?
No doubt there are outliers, but sales figures show that German brands (and Tesla) dominated sales in the EU while the Mondeo was still around. Here in the US, this segment is dominated by Asian and German brands as well which leaves little room for companies like Ford or GM to compete, especially when this whole segment shows declining sales year over year. They sell far more trucks and SUVs which is why those have become their focus. Why spend billions to build a car that only earns you millions?