They did issue a fix: “Buy a new CPU please!”
That’s why they don’t mind the reputation hit. If 1 person swears allegiance to Intel as a result but 2 people buy new AMD chips, they’re still ahead. And people will forget eventually. But AMD won’t forget the Q3 2024 sales figures.
(Everyone seems to be taking the opposite message from my original post, so I guess I’ll just replace it.)
Here is a pretty good video about the original incident when it happened, responding to some of the criticism of the soup-throwers by comparing their demonstration to the self-immolation of Wynn Bruce, in terms of media attention, cost, and damage:
https://youtu.be/5COJyheLHSE
(I had not heard of Wynn Bruce before the video, so I assumed nobody else had either. Wrong assumption on Lemmy, I guess.)