Vertical farming

Why are they blacklisted?

100% correct.

He sounds like an average American.

Over 20 years ago they ran over US citizen Rachel Corrie with a bulldozer when she protested Israel stealing Palestinian land. As horrible and disgusting as it is: it’s the same as it ever was. The US doesn’t even give a damn about it’s own citizens when it comes to Israel.

That’s absolutely a factor but it’s also all the issues that are popping up regarding build quality.

Bad deliveries/customer service, issues with door panels, water leaks, general build quality, etc. There are a lot of things right as well but like you said, he’s tainting the image and further putting negative pressure on the brand.