I think it’s kinda genius. High end is all about image. Their sport cars show racing heritage. With EVs they have the opportunity to branch out into something different, and not necessarily have to follow any guidelines. Same happened with their SUVs.
The most important thing is that it has to be recognizable. It won’t work if the Uber rich can’t tell a Ferrari EV from a Peugeot. And that I think is something they must work on, because it looks too generic.
I think it’s kinda genius. High end is all about image. Their sport cars show racing heritage. With EVs they have the opportunity to branch out into something different, and not necessarily have to follow any guidelines. Same happened with their SUVs.
The most important thing is that it has to be recognizable. It won’t work if the Uber rich can’t tell a Ferrari EV from a Peugeot. And that I think is something they must work on, because it looks too generic.