Plex has announced a massive price increase on the service’s Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.
While that’s true, it is in the standard VC playbook to make that move. Since they seem to be using that playbook, there will come a point in the monetization program where the lifetime membership becomes a blocker, which is overcome by diluting the lifetime account to increase the appeal of the subscription by comparison.
So, while nobody in here is named Nostradamus, it does not take a clairvoyance to see the future in this case. Countless other companies have followed this same program, with only minor variation, to extract revenue from the product like a strip mine. If I see 100 companies perform a 15-or-so step monetization spiral, it is not a leap of logic to think Plex is going to do steps 9-15 since we’ve just seen them do steps 1-8.