I think people came back to original Coke because they were looking for a specific flavor. When they had no reason to buy Coke, their options were limited - buy what they can get, or stop drinking colas. I kept on with Coke, but was happy when they changed back. As an older person now, I’d make a different choice.
As for quality vs. taste people will buy what they find acceptable for the price, with a minimum standard that is generally very individual. This has been the case for a very long time, and cocoa is pretty expensive. It isn’t surprising that some people will pay more and higher quantities of expensive ingredients lead to a more expensive product. Toss in inflation, and here we are.
What premium am I paying for any Coke vs. other name brand soda?
I don’t understand the question.
Ah, okay, you’re putting two points together.
I think people came back to original Coke because they were looking for a specific flavor. When they had no reason to buy Coke, their options were limited - buy what they can get, or stop drinking colas. I kept on with Coke, but was happy when they changed back. As an older person now, I’d make a different choice.
As for quality vs. taste people will buy what they find acceptable for the price, with a minimum standard that is generally very individual. This has been the case for a very long time, and cocoa is pretty expensive. It isn’t surprising that some people will pay more and higher quantities of expensive ingredients lead to a more expensive product. Toss in inflation, and here we are.