Koryo Tours, based in Beijing, China, offers several marathon packages to foreigners, departing from Beijing, Shanghai and Shenyang.
Packages start from €2,190 ($2,529; £1,894) for 2.5 nights in the North Korean capital, Pyongyang, including a marathon place and “highlights” of the capital and tickets were sold out this year, according to the agency’s website.
Is this just an ad for a tourist company that got smuggled into a BBC article?
Is this just an ad for a tourist company that got smuggled into a BBC article?
Probably. The news are full of these, some of them better disguised than others.
They’re called advertorials, I think. It’s infuriating once you start getting better at noticing them and notice them more and more.
BBC is supposed to be pretty strict about advertising though, historically