More than 20% of the videos that YouTube’s algorithm shows to new users are “AI slop” – low-quality AI-generated content designed to farm views, research has found.
The video-editing company Kapwing surveyed 15,000 of the world’s most popular YouTube channels – the top 100 in every country – and found that 278 of them contain only AI slop.
Together, these AI slop channels have amassed more than 63bn views and 221 million subscribers, generating about $117m (£90m) in revenue each year, according to estimates.
The researchers also made a new YouTube account and found that 104 of the first 500 videos recommended to its feed were AI slop. One-third of the 500 videos were “brainrot”, a category that includes AI slop and other low-quality content made to monetise attention.
The findings are a snapshot of a rapidly expanding industry that is saturating big social media platforms – from X to Meta to YouTube – and defining a new era of content: decontextualised, addictive and international.
And the comments are so obviously bots as well, they’re so polite and saying compliments, and the same comment over and over by different accounts, just bots watching bot videos.
What a great use of energy and infrastructure! Good thing those are free in our post scarcity society.