Named after Trump won the election, but before it went pear-shaped enough to deliver a second Labor term. Calling the party the Australian Trump Party or something would have invited a trademark lawsuit (you don’t get to where Trump is by leaving money on the table), so they chose a plausibly-deniable name, in the sense that it sounds like some kind of very American mashup of Biblical imagery and Cold War-era nationalism. The electorate took one look and said “yeah, nah”