Foster’s beer drinkers in the UK will soon find their lager’s alcohol strength cut to 3.4%.
Heineken UK, which brews Foster’s, said cutting the alcohol strength from the current 3.7% would make the lager eligible for lower rates of alcohol duty.
The brewer hinted at cheaper pints saying “customers benefit from more competitive pricing” because of the lower tax charge.
The change is set to go into effect by February, marking the second time in three years that Foster’s alcohol percentage, or ABV, has been diluted.
Heineken UK said it was responding to changes in UK government policy, which have encouraged brewers to offer lower alcohol options.
Victoria Bitter. Don’t just take my word for it, take this advertising campaign. Honestly by the end there’s no way you won’t feel like a VB.
https://youtu.be/WA1h9h7-_Z4
https://youtu.be/EIK6DXnW_oM
Most of my thirsts are not hard-earned but the music is catchy. I’ll give it a go, thank you.
You can get it replying to a post on Lemmy You can get it telling a Karen on Facebook she’s a cow You can get it why old how As a matter of fact, I’ve got it now
That theme song is my Pavlov bell. I need a few pints, and a kebab.