• Paragone@lemmy.world
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    4 days ago

    The title that I am seeing is this:

    “McKinsey wonders how to sell AI apps with no measurable benefits”

    with the subtitle:

    “Consultant says software vendors risk hiking prices without cutting costs or boosting productivity”

    This is The Register.

    That is exactly the sort of title one should expect, from them.

    The quote you’ve got “Software vendors…” isn’t the title of the article, it is the 1st-paragraph’s 1st sentence.

    The OP is correct.

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